Serving our neighbors since 1989.

We're the comfort specialists for homes and small businesses in Madison, Verona and surrounding communities, working out of one shop on Half Mile Road.

The BETHKE shop in Verona, a green and white building with red BETHKE lettering

The Golden Rule, with a toolbox

Our mission is honest, reliable, high-quality heating and air conditioning. We build our reputation one customer at a time, with exceptional value, clear communication and a lasting partnership, and we stand behind our work.

It comes down to treating customers the way we want to be treated, assuming positive intent in every interaction, and always leading with kindness.